Wells Fargo Scandal May Open CU Marketing Doors: Poll

Wells Fargo Scandal May Open CU Marketing Doors: Poll
September 20, 2016 Marketing GrafWebCUSO

The reactions to news that 5,300 Wells Fargo employees were fired for creating more than two million fake accounts have ranged from shock to calls for prosecution. 

Some experts have suggested that now is the time for credit unions to leverage the public’s anger with big banks. Others cautioned against it, saying similar sales cultures could also possibly be found in credit unions.

The debate sparked our latest poll: Should credit unions leverage what happened at Wells Fargo in their marketing efforts?

Weigh in: 

Should CUs leverage what happened at Wells Fargo in their marketing?