A locator app, aimed at millennial, from CO-OP Financial Services allows smartphone users to locate, and even request a ride share, to some 30,000 surcharge-free CO-OP ATMs and 5,600 locations.
The downloadable app for Android and Apple iOS devices is available to the 60 million members of credit unions participating in Rancho Cucamonga, Calif.-based CO-OP ATM and CO-OP Shared Branch networks.
Todd Clark, President/CEO of CO-OP, believes the app’s new enhanced version will be particularly useful among millennial credit union members. “Research indicates the reputation of digital natives as being unconcerned with branches may be overstated,” said Clark. “In CO-OP’s recent survey of credit union members, millennials rated accessibility to branches and ATMs significantly higher than other age groups.”
Enhanced features of the new CO-OP Locator app include:
- Customized, intuitive interface – After selecting their credit union upon installation of the app, users see results specific to their membership. Because the app automatically geolocates the user, it displays results based on both location and membership, so users do not have to initiate a search.
- Notifications – Users can opt for alerts when adding, removing, or changing locations.
- Ride-share integration – Users that select “get directions” may use the program’s map feature for turn-by-turn directions or request a ride-share or Uber/Lyft pick-up. The app automatically provides pickup and destination information for chosen ride-sharing apps.
“Consumers are benchmarking the experience provided by their credit union against all the digital experiences they are having throughout their day,” Clark said. “They expect intuitive, even predictive, digital experiences that make their lives simple. CO-OP is on a journey to help more credit unions exceed the expectations of digital consumers. Sometimes this will be through technology iteration, as with the enhanced CO-OP Locator app; other times it will be consultative thought leadership on ways to reimagine the credit union value proposition in today’s digital ecosystem. In this way, we are co-creating the future of the credit union movement with our 3,500 client institutions.”
CO-OP Financial Services noted CO-OP ATM is the nation’s largest network of surcharge-free ATMs for credit union members, and larger than any commercial bank network. CO-OP Shared Branching incorporates the third largest branch network in the country, enabling members of participating credit unions to conduct transactions at these locations as if they were visiting their own home branch.
