An aggressive social media campaign enabled the $1.4 billion Honolulu-based Hawaii State Federal Credit Union to make technological and marketing strides with its members that rivals its competition on the islands.
Since launching its Facebook presence in 2013, Hawaii State FCU gained 11,000 followers, more than 10% of its 90,000-plus member base and the largest fan base of any credit union in the state.
In Hawaii, businesses thrive when they are successful at building relationships and tight-knit communities, something Hawaii State FCU, with their nine branches, has been able to achieve in its online space using its website, mobile, social media and email marketing.
Hawaii State FCU engaged with its members through social media by mixing practical financial literacy tips, community benefit news and member events with product promotions. This resulted in unprecedented interaction and reach within its community.
“In 2013, we started to pay more attention to social media as a main fixture of our marketing efforts and focused on developing and implementing our content strategy,” Rosen said. “Since then, we’ve seen steady month-over-month growth.”
What led the credit union to engage members via social media? “We value strong relationships with our members and strive to communicate with them effectively and authentically,” Rosen said. “We are always looking for different ways to reach our members, understand their needs, hear their feedback, and provide them with valuable information.”
“Social media has allowed us to reach our members on a more personal level, and that connection carries over into face-to-face interactions with our staff,” Andrew Rosen, president and CEO, Hawaii State FCU, said.
The credit union attracts its accountholders from city and state employees and select employer groups. It offers mortgages/HELOCs, investment services, business banking, auto loans, checking and savings, EMV chip credit cards and debit cards.
Read the full story of Hawaii State Federal Credit Union’s use of social media in the Sept.14, 2016 print issue of Credit Union Times
